Juan
Hernandez

Undefeated, unranked,
and that is the window.

Juan Hernandez is a super welterweight out of Benjamin's Boxing in San Ramon, California, in the East Bay. He came through the amateur system with a national ranking of eighth at 154 pounds in 2025, and turned professional with that behind him. Two fights in, he has not lost.

This is the moment in a fighter's career when a brand's money goes furthest. He is not yet ranked by any of the four sanctioning bodies, which is the condition boxing media set for their annual prospect coverage, and he has no sponsor conflicts to work around. A brand that comes in now is on the trunks for the fights that get written about.

Boxing is the last major sport where the athlete still sells his own body. He controls the trunks, the robe and the walk.

Division

Super welterweight, 154 pounds

Professional record

2 wins, 0 defeats

Amateur standing

Ranked eighth in the United States at 154, 2025

Gym

Benjamin's Boxing and Fit, San Ramon, California

Home market

The East Bay and the wider San Francisco Bay Area

Representation

Eight88 Sports, manager and agent

Two for two.

A professional record is short by design at this stage. What it says is that the amateur ranking translated. Open a chapter to read it.

Six reasons, and the first
is the sport itself.

1. He sells his own body, and the UFC does not let its fighters do that

   The UFC removed fighter sponsor logos in 2015 and replaced them with a tenure scale. Boxing never followed. A boxer still controls the trunks, the robe and the ring walk, and every one of those is a placement a brand can buy directly from him.

2. The walk prices on attention, not duration

   At Mayweather against Pacquiao in 2015, Burger King paid about a million dollars for roughly two minutes of ring walk. Hublot paid about the same for thirty six minutes on the waistband. The walkout is premium inventory in its own right, and at his level it is priced for a first mover.

3. Undefeated and unranked is exactly what boxing media want

   BoxingScene's annual prospect series publishes its threshold: undefeated, and not in the top fifteen of any sanctioning body. Records in the 2026 list ran as low as one and zero. He qualifies now. In two years he may not.

4. A real amateur pedigree

   Eighth in the country at 154 is not a regional number. It puts him among the fighters USA Boxing had on its radar, and it is why the professional record reads two and zero rather than a learning curve.

5. He is local to a real market

   Benjamin's Boxing sits in San Ramon, in the East Bay. A brand buying him buys the Bay Area, one of the most valuable consumer markets in the country, with a fighter who trains and sells tickets in it.

6. Every category is open

   No sponsor conflicts, no promoter carve outs on his trunks, no broadcaster exclusives to work around yet. The first brand in gets to choose its placement and shut its category before the price reflects the record.

What boxing inventory
has actually sold for.

Almost every boxing sponsorship below the mega fight level is private. These are the figures that have been reported, and they are the only public anchors the sport has.

No United States athletic commission regulates sponsor logos on a boxer. Nevada, New York and California were each checked directly. What goes on the trunks is governed by private contract, which is why the promotional agreement is read before any placement is offered.

The inventory.

Everything below is his to give. Placements the promoter controls under a promotional agreement are checked before they are offered, never after.

• TrunksWaistband, front, and either leg. The most watched placements in the sport, on camera for every round.
• Robe and ring walkThe robe back and the walkout itself. On screen when the broadcast is at its most attentive.
• Corner and campCorner stools, water bottles, towels, and training camp kit in every piece of content shot at the gym.
• Social contentPosts, story sets and short form video across his channels, from camp through fight week.
• AppearancesOpen workouts, gym days, store and community appearances in the Bay Area, and the press conference table.
• Category exclusivityAvailable, and priced accordingly, for a brand that wants its category closed on him for a term.

Four ways in.

These are structures, not a menu. Every one is cut to the brief and to the fight before anything is signed. Open a package to see what sits inside it.

There is no published rate card in boxing below the mega fight level. Anyone quoting a standard price is quoting private experience. A fee here is set against the fight, the broadcast and his reach, and you get a number the same week.

Four things before
you ask.

A brand finds these out eventually. It is better that they come from us first.

1. 01

   Some placements belong to the promoter, and we say which

   Trunk and robe space in boxing is governed by the promotional agreement, not by any commission. Before a placement is offered it is checked against that agreement and against the broadcaster's own category exclusives. Every deal carries a conflict check clause and a fallback placement clause, so nothing gets pulled in fight week.

2. 02

   Sportsbooks depend on the broadcast

   Where a fight airs on a platform with its own odds partner, that category is closed at broadcast level and we will say so rather than sell into a collision.

3. 03

   He approves every agreement himself

   Eight88 negotiates as his manager and agent under a licensed arrangement. He signs. No deal is presented to him as done.

4. 04

   No supplement deal unless it is certified

   Boxing runs strict liability anti doping, and a ranked fighter is tested at random. Nothing in the supplement category is accepted unless the product is certified batch by batch under NSF Certified for Sport or Informed Sport. This protects his career and it protects the brand from being the reason it ends.

In the gym.

The professional record and the 2025 national ranking are as supplied by the fighter and his management. Market figures are attributed above and are the only published anchors in the sport. Nothing on this page is an Eight88 estimate.