Own the story
before it owns you.
We decide what the athlete is known for and put that in front of the right people.
Every athlete has a public story whether they built it or not. The only question is whether it was chosen on purpose.
We decide what the athlete is known for, put that in front of the right outlets and audiences, and prepare them to carry it in a room. When something goes wrong, we are the first call, not the last one.
- Positioning
- Story, message, audience
- Press
- Interviews, features, media training
- Social
- Channel strategy and content
- Response
- Crisis handling and statements
Find the real story
What is true and specific about this athlete, said in a way a stranger remembers.
Prepare the athlete
Media training before the first big interview, not after the first bad one.
Place it
Outlets, features and appearances chosen for the audience that matters to the career.
Hold the line
When something breaks, the statement and the sequence are ready before the phone rings.
Talk to a partner.
Send the sport, the league and where the career is right now. A partner reads every note and replies within two business days.